In a new article published on Brand Marketing Blog, I go into the factors that makes a logo good vs. bad.
What makes a good logo?
https://brandmarketingblog.com/articles/design/what-makes-a-good-logo/
The factors that make a logo good:
Distinct
Simple
Appropriate
Striking
Legally Protectable
The factors that make a logo bad:
Generic
Complex
Awkward
Bland
Indefensible
Does your logo hold up to these standards? If not, contact me.