by Colin Finkle | Oct 6, 2022 | Blog
Here is a peek into my sketchbook. A couple of anime characters: Sailor Moon and One Punch Man. I have been trying to get back into sketching for pure enjoyment. For many years, I sketched for deliverables and it became work. It was hard to get motivated to do it...
by Colin Finkle | Jan 25, 2022 | Blog
I wrote new blog on Supersportiva.com that speaks to Lamborghini’s history (or lack there of) with turbochargers. Surprisingly, Lamborghini has only used an engine with forced induction on their Urus SUV. On the supercars, they always stick with naturally...
by Colin Finkle | Jul 26, 2021 | Blog
Sunshine Doughnut Co., Lakeshore Coffee House, Kelly’s Bake Shoppe: downtown Burlington is the home to some unique brands. I took a stroll and photographed some of my favourite logos from local businesses in Burlington. Please read my thoughts about these logos...
by Colin Finkle | Jul 21, 2021 | Blog
Dr. Duane Varan of MediaScience speaks with Colin Finkle about how measuring neurological signals explains the “why” underneath branding. Branding is what it is because of how our neurology reacts to certain things. Branding would not be a thing in a world...
by Colin Finkle | Apr 6, 2021 | Blog
I have recorded and released a video using the Lil Nas X “Satan Shoes” and the lawsuit Nike brought against MSCHF as an example of the difference between copyright law vs. trademark...
by Colin Finkle | Mar 25, 2021 | Blog
Google search presents multiple opportunities for real estate agents to connect with sellers and buyers, but there are costs and risks that are important to understand. I wrote an introduction to both SEO and SEM to help real estate agents start thinking about...
by Colin Finkle | Jan 14, 2021 | Blog
The decisions, relationships, and hierarchy that defines a corporation’s brands. I recently wrote an extensive guide on Brand Architecture for BMB (Brand Marketing Blog.) I hope the article will help students learn about how corporations manage their brands, and...
by Colin Finkle | Dec 16, 2020 | Blog
I was fortunate enough to have CREA, Canadian Real Estate Association, publish my piece in their CREA Café blog. Check it out here: Essential Branding Tips for Real Estate Agents in Canada The intent of the article is to educate real estate agents on some of the...
by Colin Finkle | Sep 1, 2020 | Blog
Man, I love the C8 design, but it is not easy to sketch. Below is a sketch / digital painting of the Corvette C8, the first mid-engine Corvette. I went to see one of these in person, and was impressed with the surfacing.
by Colin Finkle | Aug 13, 2020 | Industrial Design
I went and saw one of these with my son today, and I just had to sketch it.
by Colin Finkle | Jul 9, 2020 | Blog
I finally came up with a definition for brand equity that I am happy to share: “Brand equity is the value of a brand. A popular brand enables a business to sell more products at a higher profit margin; that ability is valuable. Brand equity is the dollar value a...
by Colin Finkle | May 29, 2020 | Blog
My favourite sub-brand. Hot Wheels id is one of my favourite sub-brands. Not only because my son and I have a blast with the toys, but because it solves real business problems. Read the whole story behind Hot Wheel id Hot Wheels id Sub-Brand, and Mattel’s Big...
