New on Nordeau: Great Logos in Downtown Burlington

New on Nordeau: Great Logos in Downtown Burlington

Sunshine Doughnut Co., Lakeshore Coffee House, Kelly’s Bake Shoppe: downtown Burlington is the home to some unique brands. I took a stroll and photographed some of my favourite logos from local businesses in Burlington. Please read my thoughts about these logos...
New on BMB: Colin interviews Dr. Duane Varan

New on BMB: Colin interviews Dr. Duane Varan

Dr. Duane Varan of MediaScience speaks with Colin Finkle about how measuring neurological signals explains the “why” underneath branding. Branding is what it is because of how our neurology reacts to certain things. Branding would not be a thing in a world...
New on CREA: SEO / SEM Primer for Real Estate Agents

New on CREA: SEO / SEM Primer for Real Estate Agents

Google search presents multiple opportunities for real estate agents to connect with sellers and buyers, but there are costs and risks that are important to understand. I wrote an introduction to both SEO and SEM to help real estate agents start thinking about...
New on BMB: Brand Architecture

New on BMB: Brand Architecture

The decisions, relationships, and hierarchy that defines a corporation’s brands. I recently wrote an extensive guide on Brand Architecture for BMB (Brand Marketing Blog.) I hope the article will help students learn about how corporations manage their brands, and...
2020 Chevrolet Corvette C8 Sketch

2020 Chevrolet Corvette C8 Sketch

Man, I love the C8 design, but it is not easy to sketch. Below is a sketch / digital painting of the Corvette C8, the first mid-engine Corvette. I went to see one of these in person, and was impressed with the surfacing.
New on BMB: What is Brand Equity?

New on BMB: What is Brand Equity?

I finally came up with a definition for brand equity that I am happy to share: “Brand equity is the value of a brand. A popular brand enables a business to sell more products at a higher profit margin; that ability is valuable. Brand equity is the dollar value a...
New on BMB: Hot Wheels id

New on BMB: Hot Wheels id

My favourite sub-brand. Hot Wheels id is one of my favourite sub-brands. Not only because my son and I have a blast with the toys, but because it solves real business problems. Read the whole story behind Hot Wheel id Hot Wheels id Sub-Brand, and Mattel’s Big...
Colin Dives Into Drake’s Esports Brand

Colin Dives Into Drake’s Esports Brand

100 Thieves: The history, culture, and apparel of one of the fastest-growing brands in the world. I wrote an in-depth profile of 100 Thieves for BMB, and there are a lot of lesson’s brand builders can learn from this rapidly growing brand. This brand went from a...