About
Colin Finkle
Industrial Design Leader | DfM Expert | Mentor | Author
I am an industrial designer, and have a background in graphic design and marketing as well. He is also an author.
I lead retail display and fixturing projects using my 18 years of experience in design to meet objectives, quality standards, budgets, and delivery deadlines.
I have an expertise in design for manufacturing (DfM) and has traveled the world working with manufacturers to deliver mass produced products.
Industrial Design
Marketable, manufacturable solutions delivered on time and budget.
My industrial design philosophy is cool design is only useful if it meets objectives and can be manufactured at a low cost.
I steward the features and objectives from the design brief stage through creative, engineering and manufacturing so there is a great end product delivered on-time and on budget.
I have worked on large projects with purchase orders of over $4 million. I have worked for retail, CPG and entertainment leaders like Proctor & Gamble, Walmart, and Ubisoft. I have traveled around Canada, US, and China to manage manufacturers.
I use sketching, renderings, engineering drawings, 3D CAD models, design analysis and rapid prototyping to communicate and evaluate designs. I can design for efficiency in many manufacturing methods such as injection molding, blow molding, extrusion, metal fabrication, plastic fabrication, millwork and die-cutting.
Marketing & Graphic Design
Cross-channel branding: strategy, print, digital & packaging design experience.
Understanding of marketing has enabled me to collaborate with clients, and push for results on their goals.
I am always aware that my work in product design and retail marketing nests within a brand and communication strategy with goals beyond the immediate sale.
I have worked for marketing agencies doing digital and print design for large brands (Warner Brothers, Ubisoft, Walmart) designing packaging, retail communications, interactive media, and websites.
I became a thought leader by writing articles on brand strategy and started BrandMarketingBlog.com which grew to 30,000 unique readers per month. I understand working within a brand identity to grow a brands equity while increasing sales.
I have designed brand identities for startups, and I have taken medium sized businesses through rebranding processes to align their brand identity to their business goals.
