Designer. Brand Expert.
Generating the design, innovation, and strategy that precedes success.
My graphic and industrial design work.
Below I describe my approach to design, strategy, and innovation.
Ideas that can improve the status quo are within reach. I help generate ideas and nurture the ones with value.
Trust In The Creative Process
Research, define, brainstorm, develop and evaluate. Those are the steps of the creative process, and it reliably generates novel and innovative ideas.
Maintaining Design Intent Through Production
The production process can water down once great ideas. With collaboration and problem-solving, leaders can maintain the design intent or creative direction.
Creative Solutions That Differentiate Businesses
3D product and packaging design.
See Colin’s industrial design work >
Brand identity, logo design, web development, and print.
See Colin’s industrial design work >
I have led a team of designers to take on large projects such as redesigning the Walmart Entertainment Section.
See Colin’s resume >
I am a designer passionate about the creative process and the results it can achieve. I have achieved results for both his clients and his ventures.
I have consulted for large companies (Walmart, Ubisoft, etc.) and helped local businesses, entrepreneurs, charities, and internet personalities. I started my career as an industrial designer, sketching out product ideas and modeling them in Solidworks. I then learned graphic design skills for both print and web. I was the studio manager of Matrix Marketing for many years, leading a team of designers.
Branding is the intersection point of business and design and a unique interest of mine. I started a blog and started writing about branding; today, that blog is BMB: Brand Marketing Blog and has over 30,000 readers per month.
I am continually rewarded through my volunteer work in the Halton community; I am a member of committees with the Oakville Hospital Foundation and the Burlington Chamber of Commerce.
How can Colin help your organization?
The tools Colin uses to deliver design results.
I design the 3D forms and looks of products, packaging, and displays.
Logo, print design, and web design using Adobe Photoshop, Illustrator, etc.
Defining design briefs, brainstorming with teams, and presenting designs to decision-makers.
I use Solidworks to model products in 3D to produce photoreal renderings and technical drawings.
I have written over 100 SEO-optimized articles that are read by over 30,000 people each month.
I help leaders clarify their brand vision, align their brand identity, and differentiate both from their competitors.
My history of delivering design solutions as a contributor and leader.
Designing Solutions for Businesses for 15 Years
I have designed solutions that have helped to grow both established businesses and start-ups. I have seen first hand the positive impact of my designs for both businesses and end users.
The happy people and successful brands Colin has worked with.
“Nearly a decade ago, Colin helped us design our logo when we were constructing our clinic. That design has stood the test of time, and Colin has always been there to help as our business and brand has evolved.”
“[Colin] captured our vision through our virtual brainstorming sessions, and made sure to ask the right questions to fully understand the vision of what we wanted to create.”
“Colin’s leadership of the design team is something that I look up to as he is very courteous and approachable. As well as being a great leader, he is a brilliant graphic/industrial designer whom I look up to and feel inspired by.”
The latest content by Colin Finkle.
Sunshine Doughnut Co., Lakeshore Coffee House, Kelly's Bake Shoppe: downtown Burlington is the home to some unique brands. I took a stroll and photographed some of my favourite logos from local businesses in Burlington. Please read my thoughts about these logos on...
Dr. Duane Varan of MediaScience speaks with Colin Finkle about how measuring neurological signals explains the "why" underneath branding. Branding is what it is because of how our neurology reacts to certain things. Branding would not be a thing in a world of androids...
I have recorded and released a video using the Lil Nas X "Satan Shoes" and the lawsuit Nike brought against MSCHF as an example of the difference between copyright law vs. trademark law. https://www.youtube.com/watch?v=0SQb_vfgwGY
Google search presents multiple opportunities for real estate agents to connect with sellers and buyers, but there are costs and risks that are important to understand. I wrote an introduction to both SEO and SEM to help real estate agents start thinking about...
The decisions, relationships, and hierarchy that defines a corporation's brands. I recently wrote an extensive guide on Brand Architecture for BMB (Brand Marketing Blog.) I hope the article will help students learn about how corporations manage their brands, and maybe...
I was fortunate enough to have CREA, Canadian Real Estate Association, publish my piece in their CREA Café blog. Check it out here: Essential Branding Tips for Real Estate Agents in Canada The intent of the article is to educate real estate agents on some of the...