New on Nordeau: Great Logos in Downtown Burlington

Sunshine Doughnut Co., Lakeshore Coffee House, Kelly’s Bake Shoppe: downtown Burlington is the home to some unique brands. I took a stroll and photographed some of my favourite logos from local businesses in Burlington. Please read my thoughts about these logos on Nordeau’s blog post: Great Logos in Downtown Burlington.

New on BMB: Brand Architecture

The decisions, relationships, and hierarchy that defines a corporation’s brands. I recently wrote an extensive guide on Brand Architecture for BMB (Brand Marketing Blog.) I hope the article will help students learn about how corporations manage their brands, and maybe an executive or two will take their company’s brand architecture Read more…

New on BMB: Hot Wheels id

My favourite sub-brand. Hot Wheels id is one of my favourite sub-brands. Not only because my son and I have a blast with the toys, but because it solves real business problems.