New on BMB: Brand Architecture

The decisions, relationships, and hierarchy that defines a corporation’s brands. I recently wrote an extensive guide on Brand Architecture for BMB (Brand Marketing Blog.) I hope the article will help students learn about how corporations manage their brands, and maybe an executive or two will take their company’s brand architecture Read more…

New on BMB: Hot Wheels id

My favourite sub-brand. Hot Wheels id is one of my favourite sub-brands. Not only because my son and I have a blast with the toys, but because it solves real business problems. https://brandmarketingblog.com/articles/good-branding/hot-wheels-id/

New on BMB: Veblen Goods

Some types of products and some brands defy the laws of economics and can charge whatever they want. Something that fascinated me about branding is that some brands would be able to charge whatever they want. Some brands were known to be expensive, and people bought their products because of Read more…