How the perception of fonts affect logos

I published an article on Brand Marketing Blog about how different font types are perceived, and how this can be leveraged in logo design to change the perception of the brand. What your logo font says about your brand. Link: https://brandmarketingblog.com/articles/design/what-your-logo-font-says-about-your-brand/ Infographic I also created an infographic that summarizes it. Enjoy: