Category: Graphic Design
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New on BMB: What makes a good logo?
In a new article published on Brand Marketing Blog, I go into the factors that makes a logo good vs. bad. What makes a good logo?https://brandmarketingblog.com/articles/design/what-makes-a-good-logo/ The factors that make a logo good: Distinct Simple Appropriate Striking Legally Protectable The factors that make a logo bad: Generic Complex Awkward Bland Indefensible Does your logo hold…
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How the perception of fonts affect logos
I published an article on Brand Marketing Blog about how different font types are perceived, and how this can be leveraged in logo design to change the perception of the brand. What your logo font says about your brand. Link: https://brandmarketingblog.com/articles/design/what-your-logo-font-says-about-your-brand/ Infographic I also created an infographic that summarizes it. Enjoy:
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How the eSports Logo Tournaments would have gone if I was judging it alone.
You might have already read the eSports Logo Tournament on BMB Brand Marketing Blog. The response was tremendous and we are already planning more content because eSports branding is a hot topic right now. If you haven’t read it, we took the top eSports team logos and pitted them head to head in a round…
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In Store Photo Blitz
One of the nicest things about designing for the merchandising industry is seeing the fruits of your labour in store. Most of these pictures are from in store, but all of these (and many others) displays were mass produced. These were the displays I found in store and shot with my handy iPhone. Sony HD…
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Totally Rad Show background 1
One of my favorite things about the internet is that is has democratized media. One of the gems that have come out of that new media is The Totally Rad Show. At no other point in history could 3 guys with a camera, a garage and entertaining things to say reach so many people. The…
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Smoke FX infographics
These are two of 18 graphics that I produced for Smoke FX that were published as homework aids for high school students doing projects on smoking as part of the Canadian high school curriculum. I did this as part of my freelance work with FireBrand Creative.