In a new post on BMB, I go through the process of brainstorming names and announce the name for our snowboard / ski lifestyle brand.

259 names brainstormed

259 names considered

1 name chosen


Generating a Company Name That Fits The Ski Lifestyle

You can have a good company with a bad name, but it’s growth will be inhibited. A name is an opportunity to signal what your brand is about; in this case, we want to signal two things: 1) snowboard /ski lifestyle and 2) personal care products.

We used the Multiply Method to generate names. We came up with a list of words associated with mountain sports, and a list of works common in personal care. We combined the words in a table. After brainstorming hundreds of names, we eliminated them based on workability, length, domain name availability, social media handle availability, and the opinions of our stakeholders.

We arrived on a great name and registered a 7-letter .com domain (through!) But you are going to have the read the article to see the name.

Categories: Branding

Colin Finkle

Colin Finkle is an Industrial Designer working in Mississauga, Ontario, Canada. He is an industrial designer with a graphic specialty, meaning he has the rare talent in both 3D and 2D design, creating both the structure and the print graphics for any display. He has worked in the retail display and point of purchase industry his entire career, and had had the opportunity to work closely with clients like Warner Brother, Cadbury, Sony, and many others.


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