Designer. Brand Expert.
Generating the design, innovation and strategy that precedes success.
My graphic and industrial design work.
My approach to design, strategy, and innovation.
Ideas that can improve the status quo are within reach. I help generate ideas and nurture the ones that with value.
Research, define, brainstorm, develop and evaluate. Those are the steps of the creative process, and it reliably generates novel and innovative ideas.
The production process can water down once great ideas. With collaboration and problem-solving, leaders can maintain the design intent or creative direction.
Creative Solutions That Differentiate Businesses
3D product and packaging design.
Brand identity, logo design, web development, and print
I have started two successful blogs
I have lead a team of designers to take on large projects such as redesigning the Walmart Entertainment Section.
I am a designer passionate about the creative process and the results it can achieve.
I have consulted for large companies (Walmart, Ubisoft, etc.) and helped local businesses, entrepreneurs, charities, and internet personalities. I started my career as an industrial designer, sketching our product ideas and modeling them in Solidworks. I then developed graphic design skills in both print and web. I was the studio manager of Matrix Marketing for many years, leading a team of designers.
Branding is the intersection point of business and design; it is a unique interest of mine. I started a blog and wrote about branding. BMB: Brand Marketing Blog grew to an audience of over 30,000 readers per month.
I volunteer to better the Halton community; I was a committee member for the Oakville Hospital Foundation. I was also the Vice Chair for the youth committee of the Burlington Chamber of Commerce.
My history of delivering solutions as a contributor and a leader.
Designing Solutions for Businesses for 15 Years
I have designed solutions that have helped to grow both established businesses and start-ups. I have seen first hand the positive impact of my designs for both businesses and end users.
The happy people and successful brands Colin has worked with.
“Nearly a decade ago, Colin helped us design our logo when we were constructing our clinic. That design has stood the test of time, and Colin has always been there to help as our business and brand has evolved.”
Dr. Dave Dorion
Founder, Burlington Sports and Spine
“Colin captured our vision through our virtual brainstorming sessions, and made sure to ask the right questions to fully understand the vision of what we wanted to create.”
Shannon Tobin
Founder, Dare To Be Youth Charity
“Colin’s leadership of the design team is something that I look up to as he is very courteous and approachable. As well as being a great leader, he is a brilliant graphic/industrial designer whom I look up to and feel inspired by.
Lindsey Loiacono
Graphic Designer
The latest content by Colin Finkle
A look into sketches I have done recently. A sketch of Sailor Moon and One Punch Man.
I wrote new blog on Supersportiva.com that speaks to Lamborghini’s history (or lack there of) with turbochargers. Surprisingly, Lamborghini has only used an engine with forced induction on their Urus SUV. On the supercars, they always stick with naturally aspirated motors for throttle response and the exhaust note.
Sunshine Doughnut Co., Lakeshore Coffee House, Kelly’s Bake Shoppe: downtown Burlington is the home to some unique brands. I took a stroll and photographed some of my favourite logos from local businesses in Burlington. Please read my thoughts about these logos on Nordeau’s blog post: Great Logos in Downtown Burlington.
Dr. Duane Varan of MediaScience speaks with Colin Finkle about how measuring neurological signals explains the “why” underneath branding. Branding is what it is because of how our neurology reacts to certain things. Branding would not be a thing in a world of androids or super-intelligent lizards. Our propensity to build a complicated network of…
I have recorded and released a video using the Lil Nas X “Satan Shoes” and the lawsuit Nike brought against MSCHF as an example of the difference between copyright law vs. trademark law.
Google search presents multiple opportunities for real estate agents to connect with sellers and buyers, but there are costs and risks that are important to understand. I wrote an introduction to both SEO and SEM to help real estate agents start thinking about leveraging SEO and SEM to connect with potential clients and buyers. You…