Colin Finkle

Orange picture of Colin Finkle

Colin Finkle

Designer. Brand Expert.

Generating the design, innovation and strategy that precedes success.

Browse Colin’s Work

Portfolio

My graphic and industrial design work.

Hot Wheels logo with car design underneath. Hot Wheels car is a blue hypercar called the Polestar Circuit Charger. It is a front three quarters shot at an angle.
Orange pail with grey handle.
Italpasta Bronze Selections packaging design - short and long box designs
Logo for BH Whit on a iMac on a clean desk.
Industrial Design (3D)
Graphic Design (2D)

About

My approach to design, strategy, and innovation.

Out-Of-The-Box Ideas

Ideas that can improve the status quo are within reach. I help generate ideas and nurture the ones that with value.

Trust In The Creative Process

Research, define, brainstorm, develop and evaluate. Those are the steps of the creative process, and it reliably generates novel and innovative ideas.

Maintaining Design Intent Through Production

The production process can water down once great ideas. With collaboration and problem-solving, leaders can maintain the design intent or creative direction.

More About Creativity

Roles

Creative Solutions That Differentiate Businesses

Industrial Designer

3D product and packaging design.

See Colin’s Industrial Design Work

Graphic Designer

Brand identity, logo design, web development, and print

See Colin’s Graphic Design Work

Content Creator

I have started two successful blogs

BMB: Brand Marketing Blog
Supersportiva

Creative Director

I have lead a team of designers to take on large projects such as redesigning the Walmart Entertainment Section.

See Colin’s Resume

I am a designer passionate about the creative process and the results it can achieve.

I have consulted for large companies (Walmart, Ubisoft, etc.) and helped local businesses, entrepreneurs, charities, and internet personalities. I started my career as an industrial designer, sketching our product ideas and modeling them in Solidworks. I then developed graphic design skills in both print and web. I was the studio manager of Matrix Marketing for many years, leading a team of designers.

Branding is the intersection point of business and design; it is a unique interest of mine. I started a blog and wrote about branding. BMB: Brand Marketing Blog grew to an audience of over 30,000 readers per month.

I volunteer to better the Halton community; I was a committee member for the Oakville Hospital Foundation. I was also the Vice Chair for the youth committee of the Burlington Chamber of Commerce.

Experience

My history of delivering solutions as a contributor and a leader.

Designing Solutions for Businesses for 15 Years

I have designed solutions that have helped to grow both established businesses and start-ups. I have seen first hand the positive impact of my designs for both businesses and end users.

Review Resume

Clients

The happy people and successful brands Colin has worked with.

“Nearly a decade ago, Colin helped us design our logo when we were constructing our clinic. That design has stood the test of time, and Colin has always been there to help as our business and brand has evolved.”

Dr. Dave Dorion

Founder, Burlington Sports and Spine

“Colin captured our vision through our virtual brainstorming sessions, and made sure to ask the right questions to fully understand the vision of what we wanted to create.”

Shannon Tobin

Founder, Dare To Be Youth Charity

“Colin’s leadership of the design team is something that I look up to as he is very courteous and approachable. As well as being a great leader, he is a brilliant graphic/industrial designer whom I look up to and feel inspired by.

Lindsey Loiacono

Graphic Designer

Blog

The latest content by Colin Finkle

  • Saitama or One Punch Man punching from behind

    Sketchbook Peak 001: Sailor Moon and One Punch Man

    A look into sketches I have done recently. A sketch of Sailor Moon and One Punch Man.

  • New On Supersportiva: Why Lamborghini is (fairly) anti-turbocharger

    I wrote new blog on Supersportiva.com that speaks to Lamborghini’s history (or lack there of) with turbochargers. Surprisingly, Lamborghini has only used an engine with forced induction on their Urus SUV. On the supercars, they always stick with naturally aspirated motors for throttle response and the exhaust note.

  • New on Nordeau: Great Logos in Downtown Burlington

    Sunshine Doughnut Co., Lakeshore Coffee House, Kelly’s Bake Shoppe: downtown Burlington is the home to some unique brands. I took a stroll and photographed some of my favourite logos from local businesses in Burlington. Please read my thoughts about these logos on Nordeau’s blog post: Great Logos in Downtown Burlington.

  • New on BMB: Colin interviews Dr. Duane Varan

    Dr. Duane Varan of MediaScience speaks with Colin Finkle about how measuring neurological signals explains the “why” underneath branding. Branding is what it is because of how our neurology reacts to certain things. Branding would not be a thing in a world of androids or super-intelligent lizards. Our propensity to build a complicated network of…

  • New on Nordeau: MSCHF vs Nike / Copyright v. Trademark video

    I have recorded and released a video using the Lil Nas X “Satan Shoes” and the lawsuit Nike brought against MSCHF as an example of the difference between copyright law vs. trademark law.

  • New on CREA: SEO / SEM Primer for Real Estate Agents

    Google search presents multiple opportunities for real estate agents to connect with sellers and buyers, but there are costs and risks that are important to understand. I wrote an introduction to both SEO and SEM to help real estate agents start thinking about leveraging SEO and SEM to connect with potential clients and buyers. You…