New on BMB: What makes a good logo?

In a new article published on Brand Marketing Blog, I go into the factors that makes a logo good vs. bad.

What makes a good logo?
https://brandmarketingblog.com/articles/design/what-makes-a-good-logo/

The factors that make a logo good:


Distinct

Simple

Appropriate

Striking

Legally Protectable

The factors that make a logo bad:


Generic

Complex

Awkward

Bland

Indefensible

Does your logo hold up to these standards? If not, contact me.


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