My ongoing podcast with Edward Cervantes just launched with its first episode.

In the first episode, Ed and I talk about the “We The North” slogan. Is it a cultural movement or genius-level marketing by Sid Lee Toronto. Whatever you think of it, it is hard to argue that the rallying cry did not contribute to the Toronto Raptor’s 2019 NBA Championship win.

You can watch it here:

The episode page is here: We The North.

Let me know what you think of the episode. Your feedback is invaluable at this early stage.

Categories: Blog

Colin Finkle

Colin Finkle is an Industrial Designer working in Mississauga, Ontario, Canada. He is an industrial designer with a graphic specialty, meaning he has the rare talent in both 3D and 2D design, creating both the structure and the print graphics for any display. He has worked in the retail display and point of purchase industry his entire career, and had had the opportunity to work closely with clients like Warner Brother, Cadbury, Sony, and many others.


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