New on Nordeau: Great Logos in Downtown Burlington

New on Nordeau: Great Logos in Downtown Burlington

Sunshine Doughnut Co., Lakeshore Coffee House, Kelly’s Bake Shoppe: downtown Burlington is the home to some unique brands. I took a stroll and photographed some of my favourite logos from local businesses in Burlington. Please read my thoughts about these logos...
New on BMB: Colin interviews Dr. Duane Varan

New on BMB: Colin interviews Dr. Duane Varan

Dr. Duane Varan of MediaScience speaks with Colin Finkle about how measuring neurological signals explains the “why” underneath branding. Branding is what it is because of how our neurology reacts to certain things. Branding would not be a thing in a world...
New on CREA: SEO / SEM Primer for Real Estate Agents

New on CREA: SEO / SEM Primer for Real Estate Agents

Google search presents multiple opportunities for real estate agents to connect with sellers and buyers, but there are costs and risks that are important to understand. I wrote an introduction to both SEO and SEM to help real estate agents start thinking about...
New on BMB: Brand Architecture

New on BMB: Brand Architecture

The decisions, relationships, and hierarchy that defines a corporation’s brands. I recently wrote an extensive guide on Brand Architecture for BMB (Brand Marketing Blog.) I hope the article will help students learn about how corporations manage their brands, and...