New on BMB: Hot Wheels id

My favourite sub-brand. Hot Wheels id is one of my favourite sub-brands. Not only because my son and I have a blast with the toys, but because it solves real business problems. https://brandmarketingblog.com/articles/good-branding/hot-wheels-id/

orange golf ball

New on BMB: Mundane to Memorable

An easy to use framework to help you evaluate your marketing ideas. Your brand to compete in today’s marketplace where customers are blitzed with thousands of marketing messages a day. That means only putting messages out there that are memorable, if not remarkable or shareable. I created a framework so Read more…