My ongoing podcast with Edward Cervantes just launched with its first episode.

In the first episode, Ed and I talk about the “We The North” slogan. Is it a cultural movement or genius-level marketing by Sid Lee Toronto. Whatever you think of it, it is hard to argue that the rallying cry did not contribute to the Toronto Raptor’s 2019 NBA Championship win.

You can watch it here:

The episode page is here: We The North.

Let me know what you think of the episode. Your feedback is invaluable at this early stage.