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New on BMB: Mundane to Memorable

An easy to use framework to help you evaluate your marketing ideas. Your brand to compete in today’s marketplace where customers are blitzed with thousands of marketing messages a day. That means only putting messages out there that are memorable, if not remarkable or shareable. I created a framework so Read more…

Colin’s Opinions on the Smart Speaker Designs of 2018

https://brandmarketingblog.com/articles/design/top-minds-in-industrial-design-talk-smart-speakers/ I facilitated a group of the top industrial designers (Chadwick Harber, Nichole Rouillac, Grayson Byrd, Mika Becktor and Norio Fujikawa) to comment on the latest smart speaker designs. I chose smart speakers because the visual aesthetics are such an important part of the experience. These things are decorations as Read more…

A Tale of Two Packages

Awhile ago, two products entered my life in grand style. The two products have changed my life; I use them both independently nearly every day. The two products both greatly improved the experiences of the activities they facilitate. But most important for this blog post, the two products were excellently Read more…