2020 Chevrolet Corvette C8 Sketch

2020 Chevrolet Corvette C8 Sketch

Man, I love the C8 design, but it is not easy to sketch. Below is a sketch / digital painting of the Corvette C8, the first mid-engine Corvette. I went to see one of these in person, and was impressed with the surfacing.
New on BMB: What is Brand Equity?

New on BMB: What is Brand Equity?

I finally came up with a definition for brand equity that I am happy to share: “Brand equity is the value of a brand. A popular brand enables a business to sell more products at a higher profit margin; that ability is valuable. Brand equity is the dollar value a...
New on BMB: Hot Wheels id

New on BMB: Hot Wheels id

My favourite sub-brand. Hot Wheels id is one of my favourite sub-brands. Not only because my son and I have a blast with the toys, but because it solves real business problems. Read the whole story behind Hot Wheel id Hot Wheels id Sub-Brand, and Mattel’s Big...
Colin Dives Into Drake’s Esports Brand

Colin Dives Into Drake’s Esports Brand

100 Thieves: The history, culture, and apparel of one of the fastest-growing brands in the world. I wrote an in-depth profile of 100 Thieves for BMB, and there are a lot of lesson’s brand builders can learn from this rapidly growing brand. This brand went from a...