by Colin Finkle | Jan 14, 2021 | Blog
The decisions, relationships, and hierarchy that defines a corporation’s brands. I recently wrote an extensive guide on Brand Architecture for BMB (Brand Marketing Blog.) I hope the article will help students learn about how corporations manage their brands, and...
by Colin Finkle | Dec 16, 2020 | Blog
I was fortunate enough to have CREA, Canadian Real Estate Association, publish my piece in their CREA Café blog. Check it out here: Essential Branding Tips for Real Estate Agents in Canada The intent of the article is to educate real estate agents on some of the...
by Colin Finkle | Sep 1, 2020 | Blog
Man, I love the C8 design, but it is not easy to sketch. Below is a sketch / digital painting of the Corvette C8, the first mid-engine Corvette. I went to see one of these in person, and was impressed with the surfacing.
by Colin Finkle | Jul 9, 2020 | Blog
I finally came up with a definition for brand equity that I am happy to share: “Brand equity is the value of a brand. A popular brand enables a business to sell more products at a higher profit margin; that ability is valuable. Brand equity is the dollar value a...
by Colin Finkle | May 29, 2020 | Blog
My favourite sub-brand. Hot Wheels id is one of my favourite sub-brands. Not only because my son and I have a blast with the toys, but because it solves real business problems. Read the whole story behind Hot Wheel id Hot Wheels id Sub-Brand, and Mattel’s Big...
by Colin Finkle | Mar 7, 2020 | Blog
I have updated my recommendations on logo colors for 2020. There I layout 45 color combinations ideal for logos, and identify 5 trends that graphic designers are following this year. Read the article here: The ‘Wow’ Logo Colors of 2020!
