My thoughts on the trends in logo design were featured both on BMB and Just Creative.
It’s a new year, and a good time to reassess where logo design is heading.
The first place I look when I am looking for trends is at companies who have rebranded in the last year. If a big corporation is spending millions of dollars to move from one logo to another, then it is worth asking why. Thankfully, Logopedia makes looking at all the recent rebranding really easy by compiling all of the logo changes of the last year.
I identified a bunch of trends. There were a few big ones, namely the public preference for simple, flat logos is continuing and the flight away from all caps wordmarks.
Using that knowledge, I wrote and posted an article on BMB: Brand Marketing Blog. Then I Jacob Cass and I started talking and I collaborated with Logaster to compile the logo design trends on Just Creative, a very successful graphic design blog.