Philips AVENT section in Babies ‘R’ Us

Philips AVENT section in Babies ‘R’ Us

Philips approached Matrix MCI with a new marketing strategy for AVENT in their most important channel: Babies ‘R’ Us. They wanted to test the concept of a branded section organized by baby’s age in two stores across Ontario and Quebec, but had no...
Saeco Perfetto floor display

Saeco Perfetto floor display

When you have the top of the line espresso machine, you want to easily find the products to keep your machine in top-of-the-line shape. Philips was looking for a solution to help the owners of their Saeco brand espresso machines to find cleaners, filters, and cups....