by Colin Finkle | Aug 2, 2018
Philips approached Matrix MCI with a new marketing strategy for AVENT in their most important channel: Babies ‘R’ Us. They wanted to test the concept of a branded section organized by baby’s age in two stores across Ontario and Quebec, but had no...
by Colin Finkle | Aug 1, 2018
When you have the top of the line espresso machine, you want to easily find the products to keep your machine in top-of-the-line shape. Philips was looking for a solution to help the owners of their Saeco brand espresso machines to find cleaners, filters, and cups....
