Ubisoft Ghost Recon: Future Soldier floor

A novel corrugated floor display to launch the Ghost Recon: Future Soldier

This is a floor display that I did for Matrix MCI to successfully pitch Ubisoft. It features the Ghost Recon: Future Solider game using concept art.

The Tom Clancy Ghost Recon series has always been about stealth; covert assassin teams on highly classified missions. Ghost Recon: Future Soldier is the first game in the series to have the ultimate stealth tool: invisibility. I chose to have 5 colour print on polypropylene to highlight this core feature of the game by making the future soldier render fade to clear. This technique made the soldier truly look like he was fading to invisible. But polypropylene is far less structural than corrugate at the thicknesses the budget would allow. So the structure is designed to support the plastic so the base lug, title lug and product structure all lend structure.

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