Exterior business signs are a great way to add visibility to a brand… but are often poorly designed.

Recently, Burlington Sports And Spine (whose brand I designed) asked me to design the sign for their plaza’s pylon sign. Pylon signs are the towers with a bunch of rectangular backlit signs, one for each of the businesses in a shopping center.

I realized that, while I had designed a lot of signage for inside retail environments, I had never designed an exterior sign. A business’ sign represents both a big investment and a big opportunity for them. I really didn’t want to screw it up for my client, so I needed to learn more about exterior sign.

My research resulted in not only a sign for BSSC, but also a post on Brand Marketing Blog where I share all I learned. I hope it can become a resource for designed and business owners to understand the process and options when designing a retail sign.

Give it a read to learn more: