Endorsements are a powerful but misunderstood tool in marketing.

Every brand benefits from endorsements, whether it be a patron who raves about a bakery on Instagram or Nike spending $100 million + to secure a top athlete’s endorsement.

But endorsements are not understood by marketers. Few people understand the nature of why endorsements are so powerful, and the legality and ethics around paying someone for their endorsements.

So I wrote an extensive guide on endorsements for BMB: Brand Marketing Blog.

Check it out today: