In a new post on BMB, I go through the process of brainstorming names and announce the name for our snowboard / ski lifestyle brand.

259 names brainstormed

259 names considered

1 name chosen

Generating a Company Name That Fits The Ski Lifestyle

https://brandmarketingblog.com/articles/branding-how-to/naming-a-lifestyle-brand/

You can have a good company with a bad name, but it’s growth will be inhibited. A name is an opportunity to signal what your brand is about; in this case, we want to signal two things: 1) snowboard /ski lifestyle and 2) personal care products.

We used the Multiply Method to generate names. We came up with a list of words associated with mountain sports, and a list of works common in personal care. We combined the words in a table. After brainstorming hundreds of names, we eliminated them based on workability, length, domain name availability, social media handle availability, and the opinions of our stakeholders.

We arrived on a great name and registered a 7-letter .com domain (through!) But you are going to have the read the article to see the name.