Cadbury 7 Shelf Floor Display

A display for Cadbury to merchandise their suite of chocolate bars and gum at gas and convenience stores nationwide.

This is a 7 shelf permanent display Cadbury produced to fit spots in convenience stores to merchandise their chocolate products.

This display arose out of a problem that Cadbury had: sales reps had identified spaces in the convenience stores they sold to but had no tool to fill the spot permanently. This design won out in a multi-vendor design competition because of the high touch approach I took with the Cadbury merchandising team. This display had many features: many areas for graphic communication, angled or flat shelves, and could be configured for Cadbury’s 19” planogram or 28” depending on the space available.

Cadbury 7 shelf floor display presentation board