An easy to use framework to help you evaluate your marketing ideas.

Your brand to compete in today’s marketplace where customers are blitzed with thousands of marketing messages a day. That means only putting messages out there that are memorable, if not remarkable or shareable.

I created a framework so you can evaluate any of your marketing messages on a five point scale:

1. Irrelevant
2. Mundane
3. Memorable
4. Remarkable
5. Sharable

Everything a brand does should be at least memorable, but we need to strive to create messages that are truly interesting to our target audience.

Read more on BMB: Brand Marketing Blog –