by Colin Finkle | Oct 16, 2018 | Branding
A designer who builds brand associations is a successful designer. In a new article on BMB (Brand Marketing Blog) I define what a brand association is: Brand Association definitionnoun.A concept, emotion, object or image, linked to the brand via memory.“There is a...
by Colin Finkle | Sep 20, 2018 | Branding
In a new post on BMB, I go through the process of brainstorming names and announce the name for our snowboard / ski lifestyle brand. 259 names brainstormed 259 names considered 1 name chosen Generating a Company Name That Fits The Ski Lifestyle Generating a...
by Colin Finkle | Sep 5, 2018 | Branding
A new article of mine was published on BMB. Check it out! Lifestyle Brand Plan A strategy is the best position for success, and tactics are how you plan to get from where you are to that ideal strategic position. How do you create a plan to build a lifestyle brand?...
by Colin Finkle | Aug 25, 2018 | Branding
A new article of mine was published on BMB. Check it out! Product Titles and Customer Expectations A product label is what you name your product in to communicate to customers what they are buying. The product label sets the customer’s expectations. Some industries...
by Colin Finkle | Aug 24, 2018 | Branding
A new article of mine was published on BMB. Check it out! What Your Logo Font Says About Your Brand Read the full article on BMB | Brand Marketing Blog
by Colin Finkle | Sep 9, 2016 | Branding
It has been a busy month for me on Brand Marketing Blog. I have been learning and sharing my knowledge of branding: Why Brand Marketing Works I reviewed why brand marketing works so effectively: we are biologically set to form reputations, relationships and...
