Category: Branding
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Brand Associations what makes Design Powerful
A brand association is a mental link to a person, place, thing or emotion. A pro designer can leverage pre-existing links to create built brand associations for new companies. This can be very helpful to entrepreneurs.
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New on BMB: Mountain Sports Lifestyle Brand Name
In a new post on BMB, I go through the process of brainstorming names and announce the name for our snowboard / ski lifestyle brand. 259 names brainstormed 259 names considered 1 name chosen Generating a Company Name That Fits The Ski Lifestyle https://brandmarketingblog.com/articles/branding-how-to/naming-a-lifestyle-brand/ You can have a good company with a bad name,…
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New on BMB: Lifestyle Brand Plan
A strategy is the best position for success, and tactics are how you plan to get from where you are to that ideal strategic position. How do you create a plan to build a lifestyle brand? Work backward. You may not have the domain knowledge to know every step. Ask your suppliers and hire consultants.…
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New on BMB: Product Titles and Customer Expectations
A product label is what you name your product in to communicate to customers what they are buying. The product label sets the customer’s expectations. Some industries have set product labels that rank in a hierarchy, e.g., motel, hotel, resort. Marketers can add adjectives to product labels that modify expectations, e.g., performance tires. Setting an…
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New on BMB: What Your Logo Font Says About Your Brand
A new article of mine was published on BMB. Check it out! What Your Logo Font Says About Your Brand Read the full article on BMB | Brand Marketing Blog
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New writings on Brand Marketing Blog
It has been a busy month for me on Brand Marketing Blog. I have been learning and sharing my knowledge of branding: Why Brand Marketing Works I reviewed why brand marketing works so effectively: we are biologically set to form reputations, relationships and associations from our evolution to survive. We use these same processes to…
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Brand Relationship Strategies article
Most of the brands I work with are owned by companies that manage and distribute multiple brands. This means that they have chosen a strategy around how the brand relates to other brands and the parent company. David Aaker wrote an article on strategies companies can choose to best leverage their brand equity to sell…
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In Store Photo Blitz
One of the nicest things about designing for the merchandising industry is seeing the fruits of your labour in store. Most of these pictures are from in store, but all of these (and many others) displays were mass produced. These were the displays I found in store and shot with my handy iPhone. Sony HD…