Most of the brands I work with are owned by companies that manage and distribute multiple brands. This means that they have chosen a strategy around how the brand relates to other brands and the parent company.

David Aaker wrote an article on strategies companies can choose to best leverage their brand equity to sell products. I summarized his article, as well as adding a section of “associated brands.

Read Brand Relationship Strategies on Brand Marketing Blog

Categories: Branding

Colin Finkle

Colin Finkle is an Industrial Designer working in Mississauga, Ontario, Canada. He is an industrial designer with a graphic specialty, meaning he has the rare talent in both 3D and 2D design, creating both the structure and the print graphics for any display. He has worked in the retail display and point of purchase industry his entire career, and had had the opportunity to work closely with clients like Warner Brother, Cadbury, Sony, and many others.


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