Edward Cervantes and I talk about personal branding on the latest episode of The Unobstructed Podcast.

The sweet spot of topics Edward and I aim for is something that is poised to tip business, culture or both. The power of personal branding and the need to maintain a personal brand has never been greater and stands to be even more important as time goes on.

A personal brand is a reputation. So personal branding is simply trying to be thoughtful and purposeful with the reputation you are building.

It is not as if personal brands are a new thing; Edward and I talk on the episode that reputation and specialization have been something humans have worked around since hunter-gatherer times; need to hunt antelope, then this is your guy!

You can watch the episode below, or check out The Unobstructed Podcast’s website or YouTube page.