Colin Dives Into Drake’s Esports Brand

Colin Dives Into Drake’s Esports Brand

100 Thieves: The history, culture, and apparel of one of the fastest-growing brands in the world. I wrote an in-depth profile of 100 Thieves for BMB, and there are a lot of lesson’s brand builders can learn from this rapidly growing brand. This brand went from a...
Colin Finkle interviews Allen Adamson

Colin Finkle interviews Allen Adamson

Colin talks with Allen Adamson about maintaining brand relevancy in a fast-changing marketplace. Allen Adamson is a brand guru. He is the founder of the branding agency Metaforce, as well as an author of four books regarding branding. He has taught at New York...
New on BMB: Veblen Goods

New on BMB: Veblen Goods

Some types of products and some brands defy the laws of economics and can charge whatever they want. Something that fascinated me about branding is that some brands would be able to charge whatever they want. Some brands were known to be expensive, and people bought...
BMB and Just Creative’s Logo Design Trends

BMB and Just Creative’s Logo Design Trends

My thoughts on the trends in logo design were featured both on BMB and Just Creative. It’s a new year, and a good time to reassess where logo design is heading. The first place I look when I am looking for trends is at companies who have rebranded in the last...
How I Would Design the Subaru WRX STI

How I Would Design the Subaru WRX STI

Designing the iconic rally-inspired 4-door sports sedan. Some of my favourite brands are the sport-tuning divisions of the major automakers: Mercedes AMG, Dodge SRT, Mini’s John Cooper Works. All of them have a clear character and a very clear division. One of...
New on BMB: How to Design Signs

New on BMB: How to Design Signs

Exterior business signs are a great way to add visibility to a brand… but are often poorly designed. Painted Sign Recently, Burlington Sports And Spine (whose brand I designed) asked me to design the sign for their plaza’s pylon sign. Pylon signs are the...
New on BMB: Endorsements in Marketing

New on BMB: Endorsements in Marketing

Endorsements are a powerful but misunderstood tool in marketing. Ariana Grande endorsing Reebok Every brand benefits from endorsements, whether it be a patron who raves about a bakery on Instagram or Nike spending $100 million + to secure a top athlete’s...
How I would change the Tesla Cybertruck

How I would change the Tesla Cybertruck

What the Tesla Cybertruck would have to be to have me as a buyer. Electric propulsion is a clear opportunity for trucks. The instantaneous torque from an electric vehicle is ideal for getting a large mass moving; this is something Ford proved with when their...
New on BMB: Mundane to Memorable

New on BMB: Mundane to Memorable

An easy to use framework to help you evaluate your marketing ideas. Your brand to compete in today’s marketplace where customers are blitzed with thousands of marketing messages a day. That means only putting messages out there that are memorable, if not...
New on BMB: Why are logos so expensive?

New on BMB: Why are logos so expensive?

Logos can be expensive because they take time and thought to get right, and great logo designers are in demand. I just put up a post on BMB (Brand Marketing Blog) entitled Why does professional logo design cost so much? Let’s go read the article! When it comes...
Unobstructed Podcast Ep 3 is out

Unobstructed Podcast Ep 3 is out

Edward Cervantes and I talk about personal branding on the latest episode of The Unobstructed Podcast. The sweet spot of topics Edward and I aim for is something that is poised to tip business, culture or both. The power of personal branding and the need to maintain a...
Unobstructed Podcast Ep 2 is out

Unobstructed Podcast Ep 2 is out

Edward Cervantes and my podcast about business and culture is on it’s second episode. In this episode, Edward has his mind blown at the scale and growth of the Esports industry. I find it pretty crazy as well, but I knew about some of the numbers around the...