I went and saw one of these with my son today, and I just had to sketch it.

Designing the iconic rally-inspired 4-door sports sedan. Some of my favourite brands are the sport-tuning divisions of the major automakers: Mercedes AMG, Dodge SRT, Mini’s John Cooper Works. All of them have a clear character and a very clear division. One of the coolest is Subaru Tecnica International, STI. They are best known for making…

What the Tesla Cybertruck would have to be to have me as a buyer. Electric propulsion is a clear opportunity for trucks. The instantaneous torque from an electric vehicle is ideal for getting a large mass moving; this is something Ford proved with when their all-electric F-150 towed a freight train that weighed over a…

Edward Cervantes and I talk about personal branding on the latest episode of The Unobstructed Podcast. The sweet spot of topics Edward and I aim for is something that is poised to tip business, culture or both. The power of personal branding and the need to maintain a personal brand has never been greater and…

Sub-brands are a powerful tool in the brand strategist’s utility belt. I recently wrote an article for BMB, Brand Marketing Blog, which talks about 17 exceptional examples of sub-brands. My favourite sub-brand example:Lenovo Legion The interesting thing about sub-brands is their effect. They change the perceptions and expectations of the parent brand. Used effectively, this…