by Colin Finkle | Aug 13, 2020 | Industrial Design
I went and saw one of these with my son today, and I just had to sketch it.
by Colin Finkle | Dec 22, 2019 | Industrial Design
Designing the iconic rally-inspired 4-door sports sedan. Some of my favourite brands are the sport-tuning divisions of the major automakers: Mercedes AMG, Dodge SRT, Mini’s John Cooper Works. All of them have a clear character and a very clear division. One of...
by Colin Finkle | Nov 26, 2019 | Industrial Design
What the Tesla Cybertruck would have to be to have me as a buyer. Electric propulsion is a clear opportunity for trucks. The instantaneous torque from an electric vehicle is ideal for getting a large mass moving; this is something Ford proved with when their...
by Colin Finkle | Oct 21, 2019 | Industrial Design
Edward Cervantes and I talk about personal branding on the latest episode of The Unobstructed Podcast. The sweet spot of topics Edward and I aim for is something that is poised to tip business, culture or both. The power of personal branding and the need to maintain a...
by Colin Finkle | Oct 4, 2019 | Industrial Design
Sub-brands are a powerful tool in the brand strategist’s utility belt. I recently wrote an article for BMB, Brand Marketing Blog, which talks about 17 exceptional examples of sub-brands. Go to the article! My favourite sub-brand example:Lenovo Legion The...
by Colin Finkle | Jun 23, 2011 | Branding, Graphic Design, Industrial Design
One of the nicest things about designing for the merchandising industry is seeing the fruits of your labour in store. Most of these pictures are from in store, but all of these (and many others) displays were mass produced. These were the displays I found in store and...
