A look into sketches I have done recently. A sketch of Sailor Moon and One Punch Man.

I wrote new blog on Supersportiva.com that speaks to Lamborghini’s history (or lack there of) with turbochargers. Surprisingly, Lamborghini has only used an engine with forced induction on their Urus SUV. On the supercars, they always stick with naturally aspirated motors for throttle response and the exhaust note.

Sunshine Doughnut Co., Lakeshore Coffee House, Kelly’s Bake Shoppe: downtown Burlington is the home to some unique brands. I took a stroll and photographed some of my favourite logos from local businesses in Burlington. Please read my thoughts about these logos on Nordeau’s blog post: Great Logos in Downtown Burlington.

Dr. Duane Varan of MediaScience speaks with Colin Finkle about how measuring neurological signals explains the “why” underneath branding. Branding is what it is because of how our neurology reacts to certain things. Branding would not be a thing in a world of androids or super-intelligent lizards. Our propensity to build a complicated network of…

I have recorded and released a video using the Lil Nas X “Satan Shoes” and the lawsuit Nike brought against MSCHF as an example of the difference between copyright law vs. trademark law.

Google search presents multiple opportunities for real estate agents to connect with sellers and buyers, but there are costs and risks that are important to understand. I wrote an introduction to both SEO and SEM to help real estate agents start thinking about leveraging SEO and SEM to connect with potential clients and buyers. You…

The decisions, relationships, and hierarchy that defines a corporation’s brands. I recently wrote an extensive guide on Brand Architecture for BMB (Brand Marketing Blog.) I hope the article will help students learn about how corporations manage their brands, and maybe an executive or two will take their company’s brand architecture more seriously. Here is a…

I was fortunate enough to have CREA, Canadian Real Estate Association, publish my piece in their CREA Café blog. Check it out here: Essential Branding Tips for Real Estate Agents in Canada The intent of the article is to educate real estate agents on some of the principles of branding so they can more effectively…

Man, I love the C8 design, but it is not easy to sketch. Below is a sketch / digital painting of the Corvette C8, the first mid-engine Corvette. I went to see one of these in person, and was impressed with the surfacing.

I finally came up with a definition for brand equity that I am happy to share: “Brand equity is the value of a brand. A popular brand enables a business to sell more products at a higher profit margin; that ability is valuable. Brand equity is the dollar value a company would pay to purchase…

My favourite sub-brand. Hot Wheels id is one of my favourite sub-brands. Not only because my son and I have a blast with the toys, but because it solves real business problems. https://brandmarketingblog.com/articles/good-branding/hot-wheels-id/

I have updated my recommendations on logo colors for 2020. There I layout 45 color combinations ideal for logos, and identify 5 trends that graphic designers are following this year. Read the article here: