The logo and brand design for a ski and snowboard lifestyle brand.

Nordeau originated as a project brand for BMB: Brand Marketing Blog. We wanted to see what it would be like to create a brand from scratch using all the principles and methods we espouse.

I even came up with the name Nordeau, which was a great find because it is a brandable seven letter domain name! The name and domain alone are worth a few thousand dollars.

The project was to come up with a lifestyle brand. After defining what made some of the best lifestyle brand so special, I step-by-step created my own. Nodeau is the result, and I couldn’t be more proud.