Blog - Colin Finkle

2025/09/29

Review of ‘Values’ by Mark Carney

Mark Carney’s book ‘Values’ is an interesting and optimistic take on climate change and leadership, with a healthy dose of the history of money in the middle.
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2025/09/26

Open Letter: Support for Combatting Hate Act

The Gov’t of Canada’s proposed Combating Hate Act should should focus on hate symbols used to intimidate and let the community and courts (not government) decide what those hate symbols are. This approach protects vulnerable communities, maintains liberty, and makes the law future proof.
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2022/10/06

Sketchbook Peak 001: Sailor Moon and One Punch Man

A look into sketches I have done recently. A sketch of Sailor Moon and One Punch Man.
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2021/03/25

New on CREA: SEO / SEM Primer for Real Estate Agents

Google search presents multiple opportunities for real estate agents to connect with sellers and buyers, but there are costs and risks that are important to understand. I wrote an introduction to both SEO and SEM to help real estate agents start thinking about leveraging SEO and SEM to connect with potential clients and buyers. You…
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2020/12/16

New on CREA: Essential Branding Tips for Real Estate Agents in Canada

I was fortunate enough to have CREA, Canadian Real Estate Association, publish my piece in their CREA Café blog. Check it out here: Essential Branding Tips for Real Estate Agents in Canada The intent of the article is to educate real estate agents on some of the principles of branding so they can more effectively…
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2020/09/01

2020 Chevrolet Corvette C8 Sketch

Man, I love the C8 design, but it is not easy to sketch. Below is a sketch / digital painting of the Corvette C8, the first mid-engine Corvette. I went to see one of these in person, and was impressed with the surfacing.
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2020/08/13

Dodge Challenger 50th Anniversary Edition sketch

I went and saw one of these with my son today, and I just had to sketch it.
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2019/12/22

How I Would Design the Subaru WRX STI

Designing the iconic rally-inspired 4-door sports sedan. Some of my favourite brands are the sport-tuning divisions of the major automakers: Mercedes AMG, Dodge SRT, Mini’s John Cooper Works. All of them have a clear character and a very clear division. One of the coolest is Subaru Tecnica International, STI. They are best known for making…
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2019/11/26

How I would change the Tesla Cybertruck

What the Tesla Cybertruck would have to be to have me as a buyer. Electric propulsion is a clear opportunity for trucks. The instantaneous torque from an electric vehicle is ideal for getting a large mass moving; this is something Ford proved with when their all-electric F-150 towed a freight train that weighed over a…
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2019/09/27

Amazing Decisions by Dan Ariely book review

I read and reviewed “Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals” written by Dan Ariely and illustrated by Matt R. Trower.
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2019/04/26

My Favourite Example of Brand Essence

Monstercat is my favorite example of a brand with a well-defined Brand Essence. This week, I wrote an article for BMB with a bunch of examples of brand essence. Brand essence is the reliable feeling fans of a brand come to expect when they use products or see media from that brand. Every valuable brand…
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2018/08/22

How the perception of fonts affect logos

I published an article on Brand Marketing Blog about how different font types are perceived, and how this can be leveraged in logo design to change the perception of the brand. What your logo font says about your brand. Link: https://brandmarketingblog.com/articles/design/what-your-logo-font-says-about-your-brand/ Infographic I also created an infographic that summarizes it. Enjoy:
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