This is a retail display designed for Clorox to merchandise their Brita line of products. This shows off their Brita filter singles, 2 packs and 3 packs beside their Brita pitchers they are designed for.

The display uses a strong visual metaphor where one visual mass grows off of another visual. The white legs aren’t as visually powerful so it takes on a weightless, gravity defying feeling. What makes this floor display a great industrial design is the visual metaphor matches the product metaphor, where the pitchers are the parent products to the filters. The display reflects that.