Experience Timeline

Studio Manager

Matrix Marketing Concepts Inc. (Burlington, Ontario)
Apr. 2013 – Present
Clients: Warner Brothers, Fox, Ubisoft, Harlequin, Phillips …

Overseeing the daily duties and the long term goals of the Matrix design team and studio, while continuing to collaboratively design great retail displays and effective point of sale marketing material. Helping the Matrix designers, both internal and freelance, do their best work by making sure they have what they need and providing feedback. Managing Matrix’ website, social media, and brand. Developing strategies on working mobile and social into shopper marketing to meet future needs of our clients.

Industrial Designer, Graphic Designer

Matrix Marketing Concepts Inc. (Burlington, Ontario)
Oct. 2010 – Apr. 2013
Clients: Warner Brothers, Fox, E One, Gaiam, Phillips …

With the Matrix design team, I design corrugate and permanent displays for the film, electronics and CPG industries. I perform the duties of both a graphic designer and industrial designer. I use my experience with manufacturing in the retail display business to help the project managers and director of production to set manufacturing on the right track to great product. I use Solidworks, 3D Studio Max and the Adobe Creative Suite to execute designs.

Industrial Designer

FX Displays (Mississauga, Ontario)
Sept. 2008 – Oct. 2010
Clients: Nestle, Cadbury, Clorox, Husky Foods, Ganong Brothers, Lindt, Mattel, BOSCH, Sobeys, Loblaws …

Principal designer of permanent retail displays, and set concept direction for corrugate displays. Fostered a strong relationship with in house manufacturers and suppliers so designs were produced true to their concepts. Had great relations with clients; often requested by name for their projects. In Solidworks, cut rendering time by 60% while increasing quality by using indirect illumination techniques. Pioneered the use of Photoview 360 making FX the leader in rendering quality. Worked on projects with production runs of 50 – 3000 units.


Firebrand Creative (Ottawa, Ontario / Mississauga, Ontario)
Sept. 2006 – Present
Projects / Clients: Vision Health Group, Rural Center, Smoke FX, Strachan-Tomlinson, 100 Mile Dinner, …

Blog with 6000+ viewers and growing with content about connecting customers with brands using design and marketing. Content republished by the IDSA member newsletter. Created graphics that express and develop the brands of professionals, companies and non-profits. Performed industrial design for a dog care line of products. Developed 20+ figures for a book published in 2007.

Industrial Design Student

Carleton University (Ottawa, Ontario)
Sept. 2003 – May 2007
Projects: Sunbeam Sports Heating Wrap, Marksman Competition, CDRN Competition, Social Airport Seating System, …

Graduated with distinction. Received A’s in Intro to ID, Physics, Economics, Psychologies (Intro, Personality, Perception), CAD (Intro, Advanced), Marketing, Product Life Cycle Analysis, Risk and Forcasting. Always took maximum courseload allowed by the University. Representative to the computer council for junior and senior year.

Junior Industrial Designer

Red Leaf Retail (Vaughan, Ontario)
Mar. 2006 – Sept 2006
Projects: Sony HD Universe, Sony Alpha Traveling Display, Sony Dealer Show, Bell Sympatico Costco Display, …

Worked in a fast paced, consultancy environment. Used Solidworks and Adobe CS to develop, present and execute retail fixture designs. Created and presented renderings and prototypes to marketing executives from Sony Canada. Coordinated prototypes and production runs with up to 8 Toronto area manufacturers per project. Did both industrial and graphic design for fixtures. Worked with top-secret, pre-production prototypes.

Other Experience:

2013: Recieved upgrade training for Solidworks 2013
2011: Completed Lynda.com training on 3D Studio Max
2011: Attended Solidworks 2011 launch event.
2009: Attended Solidworks 2010 launch event.
2009: Attended Solidworks World ‘09 (Orlando), visualization seminar stream.
2008: Writing for AMD’s FireUser.com as an expert in 3D Rendering for ID
2008: Active member of The Accidental Creative innovation consulting group
2007: Active member of The Accidental Creative innovation consulting group
2007: Articles published in Carleton Now, and Rookie Designer podcast
2005: Employed by the Canadian Cancer Society to manage all financial and tax data for the 2005 Nepean and Orleans Relay for Life.
2000: Attended advanced arts program at Northern Secondary in Toronto


Bachelor of Industrial Design with Distinction, B.I.D 2007
Carleton University
Completed a four year undergraduate program from Canada’s top university-based School of Industrial Design

Professional Information

-FireBrand content featured in IDSA member newsletter (2009)
-Designs featured in Nisha, the design magazine (2008)
-2nd Prize in the Canadian Design Research Networks design contest (2006)
-CAA Auto Skills competition provincial finalist (2003)
-Graduated St. Marks Honor Roll and as an Ontario Scholar (2003)

Cycle for Autism, Geneva Center, Toronto City Hall, 2004 Federal Election

-2D Rendering (Photoshop / Corel Painter)
-Web Design (Dreamweaver)
-Graphic Design (Adobe Creative Suite)
-3D Video Rendering (Sketch-Up)
-3D Rendering (Photoworks / Photoview 360)
-3D CAD (Solidworks / Sketch Up)
-Computer Support Skills
-Microsoft Office
-Rapid Prototyping
-Sketch Modeling
-Hand Rendering

Professional Interests
Consumer Electronics, Brand Strategy, Concept Visualization, Social Media

Personal Interests
Car Design, NFL, Podcasts, Graphic Art, Jazz

Photo Credit: Dragi Andovski, DA Photography