Borrowing Brand Associations

I came across another company benefiting from the brand associations of another brand. We talked about this in regards to the Hyundai Genesis badge being similar to the Bentley, and Genesis benefiting from all of the luxury associations that come with positioning them selves closely with Bentley from a graphic standpoint. Read more…

First Design Blog Post

Hello my friends and readers, This is the first post in the new blog section of my website. This section will be for my thoughts and lessons about design and marketing, and where they intersect: branding. Branding is one of my favourite topics to write about. I believe it is Read more…