New on CREA: SEO / SEM Primer for Real Estate Agents

New on CREA: SEO / SEM Primer for Real Estate Agents

Google search presents multiple opportunities for real estate agents to connect with sellers and buyers, but there are costs and risks that are important to understand. I wrote an introduction to both SEO and SEM to help real estate agents start thinking about...
New on BMB: Brand Architecture

New on BMB: Brand Architecture

The decisions, relationships, and hierarchy that defines a corporation’s brands. I recently wrote an extensive guide on Brand Architecture for BMB (Brand Marketing Blog.) I hope the article will help students learn about how corporations manage their brands, and...
2020 Chevrolet Corvette C8 Sketch

2020 Chevrolet Corvette C8 Sketch

Man, I love the C8 design, but it is not easy to sketch. Below is a sketch / digital painting of the Corvette C8, the first mid-engine Corvette. I went to see one of these in person, and was impressed with the surfacing.